More than 90 stores will participate in the initiative to make fruits and vegetables more affordable
In November, the Electronic Benefits Transfer Pilot Program for Fruits and Vegetables of CalFresh was relaunched thanks to $10 million in new state funds managed by Assemblymember Alex Lee. This program aims to combat food insecurity, a problem that affects more than 20% of families in California, and promotes access to nutritious food through supplemental benefits at participating stores.
“I am proud to see the CalFresh Fruit and Vegetable Electronic Benefits Transfer Pilot Project up and running again,” said Lee, who also chairs the Assembly Human Services Committee. “It is an effective and scalable solution to address food insecurity. That’s why I worked hard to secure $10 million in state funding to revive this important program. As chair of the Assembly Human Services Committee, I will continue to fight to ensure that all Californians have access to nutritious food.”
The original program, which debuted in 2023, was suspended in April after its funds were exhausted due to high demand. In that initial stage, the program benefited over 93,000 households and distributed $10.5 million in reimbursements. Now, with its relaunch, CalFresh recipients will be able to receive an additional dollar for every dollar spent on fresh fruits and vegetables at participating stores, with a $60 monthly limit.
Key Program Details
- Broad participation: 92 supermarkets across California and a farmers market in the southern state are offering the benefits.
- Incentive system: Each dollar spent on fresh fruits and vegetables generates an equal-value refund on the EBT card, which can be used to purchase any CalFresh-eligible food.
- Health and economic impact: In addition to supporting healthy eating, food insecurity is estimated to generate more than $7 billion in annual medical costs.
Lupe López, owner of Arteaga’s Food Center, a supermarket chain participating in the initiative at four South Bay locations, highlighted the importance of the program. “For families in need, the CalFresh fruits and vegetables pilot program is a lifesaver. Access to fresh and nutritious food keeps their loved ones healthy and helps prevent serious illnesses. It’s about dignity, care, and the hope for a healthier future for their families.”
Assemblymember Alex Lee, who represents District 24, which covers Fremont, Newark, Milpitas, San José, and Sunol, also leads other legislative efforts related to human services, housing, and employment. His leadership has been key in advancing this measure, which promises tangible relief for thousands of vulnerable families statewide.